I was interested in how you leverage machine learning and elements of AI to automate the process of managing workforces.
Nicholas was pursuing his Ph.D. when he had the intuition that AI and machine learning could automate managing workforces. It was through an experience working with a large food services vendor that Nicholas became familiar with the challenges in hiring front line workers. The company was struggling to find and manage frontline workers. And once those workers were hired, they reported poor experiences. So both sides of the hiring equation dealt with substandard processes.
So our platform is oriented around this concept of workforce orchestration, the idea of bringing external and internal workforces together under one system, kind of thinking about, your team as a workforce ecosystem.
He noticed that both hiring teams and prospective employees valued transparency, choice, and minimal effort from an administrative standpoint. In another example, Nicholas witnessed a friend travel to another city to receive a paycheck for a one-time bartending assignment. There are over 90 million hourly workers in the US who have similar experiences of arduous processes to find shifts, receive payment, and other basic details of securing hourly work.
Nicholas thought that these inefficiencies could be solved by introducing technology to all aspects of identifying talent, matching assignments and managing workers throughout the engagement. By using software to automate the hiring process for frontline workers, Nicholas thought that workers and businesses would benefit from faster matches, better visibility and more consistency.
We started with thousands of hours worked on our platform on a monthly basis. Today. We(Nowsta) have several millions of hours of labor, per month or jobs managed on the platform per month. Nowsta has grown from thousands of hours per month to over a million workers connected with thousands of employers over the last six years.
Fast forward six years, Nowsta has nearly 1 million workers and thousands of businesses on their platform. The tools from Nowsta for hiring teams with a streamlined process have been adopted by a host of companies, not only from the industry that was the source of Nicolas’ inspiration – food service but also hospitality, events, colleges and universities, stadiums and arenas, warehouse and distribution leverage the Nowsta platform to accelerate hiring and manage teams for projects of all durations.